A single campaign in the site chat sends a proactive message to each identified contact and delivers it the next time they open the widget — in the logged-in area. It is the equivalent, on the website channel, of WhatsApp and email single campaigns.
When to use
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When you want to notify specific contacts about something in the site chat, but they are not online at that moment.
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When it is a one-time communication (a single send), not recurring like the ongoing campaign.
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When the contact is identified in the logged-in area — anonymous visitors do not receive it.
Who can use: The Campaigns area is available for Administrator and Supervisor profiles. Agents do not have access to this area.
How it works
What is a single campaign
Unlike an ongoing campaign (which reacts to visitor behavior in real-time), the single campaign makes just one dispatch: the message is prepared as soon as you create the campaign and appears to the contact the next time they open the site chat while identified, with a notification of a new message on the widget button. Each contact receives the message only once.
Write the message and use variables
Select the site chat (logged-in area) input box and write the message. To personalize with contact data, click on the variables button { } and choose, for example, the contact's name.
Choose the audience
In the Audience section, define who receives the message via one of these tabs:
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Filter (selected by default) — contacts matching the filter conditions.
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CSV — a list of contacts you upload.
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Tag — contacts with the selected tag.
Only identified contacts are reached.
Advanced settings
In Advanced Settings (enabled by default), you can adjust:
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Cancel message if the contact does not open it within — how long the message expires, in hours or days.
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Time and tag of the created conversation.
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Scheduling — send now or schedule for later.
Notes
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Delivery is passive: the message waits for the contact to return to chat; there is no immediate external send. Even if the person is not online at that moment, the message is stored and delivered when they return.
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Anonymous visitors do not receive the campaign — it requires an identified contact (logged-in area / HMAC).
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To trigger a proactive message via API, see "Trigger proactive message via API (WhatsApp and Web Widget)".