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Markdown Formatting Difference between Automations in CC and WhatsApp

Last updated on Sep 02, 2026

Why does the Markdown formatting in CloudChat automations look different on WhatsApp?

In this document, we explain that WhatsApp interprets Markdown differently from the standard used in CloudChat automations (CC). Therefore, the appearance of messages may differ between the two channels.

For example:

  • To make text bold on WhatsApp, you need to enclose it between single asterisks (*text*).

  • In CloudChat, the same text will appear italic.

We also highlight that whenever an automation is set up to send via WhatsApp, it’s important to adjust the formatting specifically for that channel. Inside CC, the appearance may vary, but the message sent to the customer will be correct.

Below is a screenshot of how it will appear in CloudChat

And here is how it will appear when sent via WhatsApp

Below are some Markdown formatting tips to assist with future configurations